Since the dawn of the internet age, almost everyone on the planet has gone online one time or another; and thus almost everyone has surely come across some form of online advertising. With that said, one can already have an idea of how powerful online advertising is.
The dominant medium of advertising has changed throughout the eras – slowly but surely: from the success of print ads in the newspapers to audio ads on the radio and of course the groundbreaking leap to television ads. These traditional media are still big players in the advertising realm; but again, slowly but surely, another shift is happening and it is towards online advertising or otherwise known as online endorsing.
Advertising or endorsing through the traditional media of print, radio and TV remains very profitable. The products and/or services offered must be quite good with proven and tested marketing tactics. However, as mentioned at the beginning of this article, more and more people are going online. Not only that, those people are spending more hours online than ever before! This has pushed most companies around the world to get into the online bandwagon, offering their products and services on the internet since it is now one of the proven and tested marketing tactics.
Companies have more reasons to go into online endorsing considering the following factors:
1. The cost of advertising on the internet is so much less than traditional media. For example, having a banner-advertisement posted on a website for a month is more cost-effective than paying for a few seconds of radio or TV airtime or a few lines of printed ads on a daily broadsheet.
2. The internet is global. Anything advertised on the net can reach anyone who is online – anywhere around the world. This is the power of the internet and is just one of the many advantages of having everyone connected. Going global has never been as fast and easy as it is via the net.
3. Aside from the reach, the potential numbers are just astounding. This is because hundreds of millions go online everyday… every hour. The internet offers almost everything that the other advertising media have to offer. Do you want to read the news? Would you like to listen to music? Do you feel like watching a movie? All these are now available online and thus more and more people surf the net – people who are all consumers and potential customers.
Even in these fast-changing times, advertising remains and will remain as the most lucrative business on the planet. For as long as there are products and services and for as long as a market for those products and services exists, there always will be some form of advertising.
What is good about all these is that it is quite easy for common people like you and me to become online endorsers and share in the enormous pie of online advertising. There are various ways to get into online endorsing and one of the best ways is having our own website on which we can advertise whatever products, services and even companies that we wish to endorse. Many of us are unaware that at present having a website is incredibly inexpensive and it is quite easy to set up. Normally, we only need to affiliate ourselves with these companies to get to share in the earnings from customers that buy their products or avail of their services through our websites. Being in control of our own websites, we have the freedom to choose which companies and what products/services to endorse – companies that pay their affiliates well and products/services, which are in demand and are easy to sell. Online endorsing is simple yet exciting! It is inexpensive yet potentially rewarding!
Now that the world is becoming more and more of a “world-wide-web world”, there is no question that online advertising is one of the proven and tested marketing tactics that has become a major player in the ads game; and to many, it would soon be, if not already, the dominant medium of advertising. That is the power of online advertising.