The Art of Online Advertising

Online advertising is all around us. Sometimes it’s discrete, and sometimes it’s in your face. Sometimes it’s helpful, and sometimes it’s annoying. As the web continues to evolve into a completely free service, sponsored only by advertisers, so too does the integrated complexity of online advertising. The purpose of this post is to explore the art of online advertising by looking at human nature with respect to both the general public and advertisers. How did the internet evolve into a collection of free services? In the early days of the internet, people had to pay for pretty much everything. Can you imagine having to pay for an online directory? AOL… Read More

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