The Power of Online Advertising

Since the dawn of the internet age, almost everyone on the planet has gone online one time or another; and thus almost everyone has surely come across some form of online advertising. With that said, one can already have an idea of how powerful online advertising is. The dominant medium of advertising has changed throughout the eras – slowly but surely: from the success of print ads in the newspapers to audio ads on the radio and of course the groundbreaking leap to television ads. These traditional media are still big players in the advertising realm; but again, slowly but surely, another shift is happening and it is towards online… Read More

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