Multi Level Marketing

Online Advertising – Print Advertising – The difference between Online Advertising and Print Advertising

Online Advertising Versus Print Advertising Online advertising versus print advertising. In my line of work, I get asked this question a lot. Which is better, online advertising or print advertising? The answer is two-fold. One, it depends. Two, they’re both important if you are serious about marketing your business. I’m big on the “360 degree” comprehensive marketing plan that utilizes many different touch points. Think about your ideal customers right now. It is likely, no matter what industry your business sits in, that they are fragmented, don’t have a lot of time, use a lot of different communication methods (email, phone, Instant Messenger, mail, etc.), and use a lot of… Read More

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The Art of Online Advertising

Online advertising is all around us. Sometimes it’s discrete, and sometimes it’s in your face. Sometimes it’s helpful, and sometimes it’s annoying. As the web continues to evolve into a completely free service, sponsored only by advertisers, so too does the integrated complexity of online advertising. The purpose of this post is to explore the art of online advertising by looking at human nature with respect to both the general public and advertisers. How did the internet evolve into a collection of free services? In the early days of the internet, people had to pay for pretty much everything. Can you imagine having to pay for an online directory? AOL… Read More

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